Todd Gurley holds Reading Rally for elementary students

Through funding from Todd Gurley and his “In Life Make a Difference Every Day” organization, along with Malcolm Mitchell’s Share the Magic Foundation, every student received a copy of Mitchell’s children’s book, “The Magician’s Hat” along with a backpack, sponsored by Sprayground Backpacks.

The highlight of the event was a read aloud session by Gurley, Mitchell, and former Tarboro Viking football star, Tyquan Lewis. The rally also featured a special magic show with a live magician.

“I am so excited to be team up with my friend Todd Gurley once again,” said Mitchell. “Todd is a true champion of youth literacy. His passion for motivating kids to read is inspiring; and we are excited to have the opportunity to bring my Read with Malcolm Reading Rally program to his hometown.”


About Share the Magic Foundation:

Author and Super Bowl Champion Malcolm Mitchell considers a love of reading to be one of his greatest achievements. In 2016, he founded Share the Magic Foundation, a nonprofit organization dedicated to promoting the benefits of reading and book ownership, especially among striving and below grade-level readers.  The Foundation’s Read with Malcolm literacy initiatives are aimed at inspiring positive attitudes towards reading through in-school programs, after school programs and national reading challenges. To learn more about Malcolm's vision to change children’s lives through literacy, please visit

 About In Life Make A Difference Every Day, LLC (M.A.D.E Sports Foundation):

In Life Make A Difference Every Day, LLC our mission through M.A.D.E. Sports Foundation is to to help young boys and girls tackle the world in hope of making it a better place. M.A.D.E Sports Foundation was created to show youth that they too can Make A Difference Everyday by their actions, and ultimately make the world a better place. Sport unites people regardless of their race, ethnicity, religion, and language.  Co-Founder Todd Gurley aims to use the power of sport to help teach kids proper values that they can carry with them for the rest of their lives. Whether it is exhibiting good sportsmanship during a game, or listening to your parents at home, there are many different ways that Todd seeks to encourage kids to “Make A Difference Every Day.”